Toggle side area

Logo Concept & Download

Brand

Brand assets and PDFs

DEISO's logos, brand identity, color palette, and company profile — for partners, suppliers, media, and public sustainability organizations using DEISO marks in approved communications.

Every file below is the current 2026 brand. Older marks are deprecated and should not be used. Use the preview backgrounds as a guide — each version is built for a specific context: dark, light, transparent, horizontal, stacked, or symbol-only.

Brand identity

The DEISO mark — what it represents

The DEISO symbol is a continuous, layered ring built from overlapping arcs that flow from sage green into teal, with a slate-blue shadow grounding the form. The ring is closed — a system, not a stage diagram — which is how DEISO frames sustainability work: integrated, repeatable, and ready for verification.

What each arc represents

  • Teal (#008194) — the signature brand color and primary plate. Data, life cycle thinking, and the bridge between environmental substance and technical execution.
  • Sage green (#63976B) — the secondary plate. Natural systems, ecological outcomes, and the environmental substance behind every project DEISO touches.
  • Teal-mid (#2D8B8A) — the transition arc where sage meets teal. The integration point between the natural side and the technical side of a project.
  • Darker teal (#006675) — the deep teal band inside the mark. Engineering rigor, ISO-aligned methodology, and the depth of technical execution behind DEISO's deliverables.
  • Slate-blue shadow (#3B5D73) — the operational ground. Documentation, governance, and the audit-trail layer that lets the work hold up under review.

Wordmark and slogan

The DEISO wordmark is set in a clean, geometric sans intended to read as engineering-grade rather than decorative — quiet confidence, no ornament. Beneath the name sits the slogan "Make Impact" — short, declarative, and pointed at the outcome the company is hired to deliver: measurable change, not a report.

The name DEISO

DEISO is an acronym. Both the English source and the Japanese form carry the same meaning:

English Integrated Environmental Sustainability Oriented Research and Development
Japanese 統合的環境サステナビリティ研究開発（デーソ）
Color palette

Brand colors

The DEISO palette is organized in three groups. Three core plates carry the brand identity in order of hierarchy. Three logo-derived accents are extracted from the DEISO mark. Three supporting neutrals handle text and surfaces. Use hex values exactly as listed for digital surfaces. Request CMYK and Pantone equivalents through the brand contact.

Core brand colors

3 plates · identity
Primary Core
Teal #008194 Signature brand teal. Data, life cycle thinking, gradient endpoint, primary identity.
Secondary Core
Sage green #63976B Natural systems, ecological outcomes, gradient origin, secondary identity.
Tertiary Core
Charcoal #1A1A1A Headings, primary text, structural anchor across every surface.

Logo-derived accents

3 accents · extracted from the mark
Accent 01 Logo
Teal-mid #2D8B8A Gradient midpoint between sage and teal. Technical clarity, transitions.
Accent 02 Logo
Darker teal #006675 Filled CTA background, depth accent, engineering rigor.
Accent 03 Logo
Slate-blue #3B5D73 Shadow tone from the mark. Documentation ground, audit-trail depth.

Supporting colors

3 neutrals · text and surfaces
Neutral 01 Support
Body gray #475569 Body copy, paragraph text, list items, secondary description text.
Neutral 02 Support
Light panel #F7FAFC Inset panels, subtle surfaces inside cards, section backgrounds.
Neutral 03 Support
White #FFFFFF Card background, page canvas, open surfaces, negative space.

Horizontal lockup with slogan

Symbol + DEISO + "Make Impact" in a single horizontal line. For email signatures, footers, and partner co-marketing.
DEISO horizontal compact logo with slogan, navy text, transparent background
Compact Horizontal + slogan — transparent (navy) Compact horizontal lockup with the "Make Impact" slogan. Navy on transparent. Email signature size. deiso-horizontal-slogan-transparent-navy.png
DEISO horizontal compact logo with slogan, white text, transparent background
Compact Horizontal + slogan — transparent (white) Same compact lockup with white text on transparent. Use on dark email signatures and dark footers. deiso-horizontal-slogan-transparent-white.png
DEISO horizontal full logo with slogan, white text, black background
Dark Horizontal + slogan — dark background Full-size horizontal lockup with slogan, white text on solid black. For dark hero banners and presentation covers. deiso-horizontal-slogan-dark.png
Logo gallery

Horizontal lockup — symbol + wordmark

Symbol and DEISO wordmark, no slogan

For navigation bars, headers, and any constrained horizontal space.
DEISO horizontal logo, navy wordmark, transparent background
Primary Horizontal — transparent Symbol + DEISO wordmark in navy. Transparent background. Default for any light surface. deiso-horizontal-transparent-navy.png
DEISO horizontal logo, navy wordmark, white background
Light Horizontal — white background Same lockup on a fixed white background. Use when transparency is not supported. deiso-horizontal-white-navy.png
DEISO horizontal logo, white wordmark, black background
Dark Horizontal — dark background Symbol + DEISO wordmark in white on solid black. For dark surfaces, video covers, and dark UI headers. deiso-horizontal-dark.png

Stacked lockup — symbol over wordmark + slogan

Square-format lockup for social media profiles, app icons, presentation covers, and printed collateral.
DEISO stacked logo, navy text, transparent background
Primary Stacked — transparent (navy) Symbol over DEISO wordmark with "Make Impact" slogan. Navy on transparent. Default stacked version. deiso-stacked-transparent-navy.png
DEISO stacked logo, navy text, transparent background, alternate spacing
Primary Stacked — transparent (alternate) Same stacked lockup, tighter vertical spacing. Use when vertical room is limited. deiso-stacked-transparent-navy-alt.png
DEISO stacked logo, navy text, white background
Light Stacked — white background Stacked lockup on a fixed white square. Use when transparency is not supported. deiso-stacked-white-navy.png
DEISO stacked logo, navy text, white background, alternate spacing
Light Stacked — white background (alternate) Same as above with alternate spacing. Pick whichever spacing fits the layout best. deiso-stacked-white-navy-alt.png
DEISO stacked logo, white text, black background
Dark Stacked — dark background Stacked lockup with white wordmark and slogan on solid black. For dark presentation slides, video covers, and dark UI. deiso-stacked-dark.png
DEISO stacked logo, white text, black background, alternate spacing
Dark Stacked — dark background (alternate) Same dark stacked lockup with alternate spacing. deiso-stacked-dark-alt.png

Symbol only — internal use

The standalone DEISO mark, without the wordmark or slogan.

Internal use and Website only. The standalone symbol is approved for DEISO employee email signatures, internal chat avatars (Slack, Teams), DEISO-built mobile apps, and internal platforms. It must not be used externally by partners, suppliers, affiliates, or clients without written authorization from DEISO.

DEISO symbol mark, transparent background, large
Internal Symbol — transparent Full-color DEISO symbol on transparent background. Use this version by default. deiso-symbol-transparent.png
DEISO symbol mark, white background
Internal Symbol — white background Full-color symbol on a fixed white square. Use when transparency is not supported. deiso-symbol-white.png
DEISO symbol mark, black background
Internal Symbol — dark background Full-color symbol on solid black. For dark internal UI and dark app icons. deiso-symbol-dark.png
DEISO symbol mark, transparent background, alternate size
Internal Symbol — transparent (alternate) Alternate scale of the transparent symbol for layouts that need more breathing room. deiso-symbol-transparent-alt.png
DEISO symbol mark, transparent background, smaller
Internal Symbol — transparent (compact) Compact transparent symbol for favicons, app launcher icons, and tight UI placements. deiso-symbol-transparent-compact.png
Usage guidelines

How to use the DEISO brand

These guidelines keep the brand consistent across every surface where DEISO appears — partner decks, supplier deliverables, certifications, public sustainability reports, and media coverage.

Do
✓ Use the version built for the background — transparent for layouts you control, white or dark for layouts you do not.
✓ Keep at least the height of the DEISO "D" as clear space around the lockup on every side.
✓ Scale proportionally. Use SVG or high-resolution PNG for any surface above 200 pixels wide.
✓ Use the navy-text versions on light backgrounds and the white-text versions on dark backgrounds — never the reverse.
✓ Pair DEISO content with the locked brand colors listed above.
Don't
✕ Recolor the symbol, the wordmark, or the slogan — including single-color or one-tone variations.
✕ Rotate, skew, distort, add drop shadows, outer glows, or 3D effects to the mark.
✕ Reconstruct the wordmark in a different typeface or alter the slogan text.
✕ Use the symbol-only mark in external partner, supplier, or client materials without written authorization.
✕ Place the mark on a background that reduces contrast below readable levels — busy photography, low-contrast gradients, or matching brand colors.
Brand PDFs

Company profile and presentation

DEISO's company profile covers positioning, the sustainability operating systems offering, sectors served, methodology, technical direction, and selected enterprise engagements — the same material partners and procurement teams typically request before a first engagement.

Why DEISO
Close
Close

Contact Info.

English Address:
Level 21 Shiodome Shibarikyu Building
1-2-3 Kaigan, Minato-ku
105-0022 Tokyo, Japan.

Japanese Address:
〒105-0022 東京都港区海岸1-2-3
汐留芝離宮ビルディング21階, 合同会社DEISO.

Phone (JP): 03-5403-6479 / 0488-72-6373
Phone (EN): 070-6969-7700
Fax: 03-5403-6475 / 0488-72-6373
Email: info@dei.so

Latest News