Brand assets and PDFs

DEISO's logos, brand identity, color palette, and company profile — for partners, suppliers, media, and public sustainability organizations using DEISO marks in approved communications.

Every file below is the current 2026 brand. Older marks are deprecated and should not be used. Use the preview backgrounds as a guide — each version is built for a specific context: dark, light, transparent, horizontal, stacked, or symbol-only.

The DEISO mark — what it represents

The DEISO symbol is a continuous, layered ring built from three overlapping arcs that flow from sage green into teal, into deep blue, with a slate-blue shadow grounding the form. The ring is closed — a system, not a stage diagram — which is how DEISO frames sustainability work: integrated, repeatable, and ready for verification.

What each arc represents

• Sage green — natural systems, ecological outcomes, and the environmental side of every project DEISO touches.
• Teal — the bridge between the natural and the technical: data, modeling, life cycle thinking, and structured analysis.
• Deep blue — engineering rigor, ISO-aligned methodology, and the technical authority behind DEISO's deliverables.
• Slate-blue shadow — the operational ground: documentation, governance, and the audit-trail layer that lets the work hold up under review.

Wordmark and slogan

The DEISO wordmark is set in a clean, geometric sans intended to read as engineering-grade rather than decorative — quiet confidence, no ornament. Beneath the name sits the slogan "Make Impact" — short, declarative, and pointed at the outcome the company is hired to deliver: measurable change, not a report.

The name DEISO

DEISO is derived from "Integrated Environmental Sustainability Oriented Research and Development." In Japanese: 統合的環境サステナビリティ研究開発(デーソ).

Brand colors

Five core colors define the DEISO mark. Use the hex values exactly as listed for digital surfaces. For print, request CMYK and Pantone equivalents through the brand contact.

Supporting colors

Horizontal lockup — symbol + wordmark

Primary Horizontal — transparent Symbol + DEISO wordmark in navy. Transparent background. Default for any light surface. deiso-horizontal-transparent-navy.png

Light Horizontal — white background Same lockup on a fixed white background. Use when transparency is not supported. deiso-horizontal-white-navy.png

Dark Horizontal — dark background Symbol + DEISO wordmark in white on solid black. For dark surfaces, video covers, and dark UI headers. deiso-horizontal-dark.png

Internal use only. The standalone symbol is approved for DEISO employee email signatures, internal chat avatars (Slack, Teams), DEISO-built mobile apps, and internal platforms. It must not be used externally by partners, suppliers, affiliates, or clients without written authorization from DEISO.

Internal Symbol — transparent Full-color DEISO symbol on transparent background. Use this version by default. deiso-symbol-transparent.png

Internal Symbol — white background Full-color symbol on a fixed white square. Use when transparency is not supported. deiso-symbol-white.png

Internal Symbol — dark background Full-color symbol on solid black. For dark internal UI and dark app icons. deiso-symbol-dark.png

Internal Symbol — transparent (alternate) Alternate scale of the transparent symbol for layouts that need more breathing room. deiso-symbol-transparent-alt.png

Internal Symbol — transparent (compact) Compact transparent symbol for favicons, app launcher icons, and tight UI placements. deiso-symbol-transparent-compact.png

How to use the DEISO brand

These guidelines keep the brand consistent across every surface where DEISO appears — partner decks, supplier deliverables, certifications, public sustainability reports, and media coverage.

Company profile and presentation

DEISO's company profile covers positioning, the sustainability operating systems offering, sectors served, methodology, technical direction, and selected enterprise engagements — the same material partners and procurement teams typically request before a first engagement.

Using the DEISO brand in your work

Partners, suppliers, certifications, and media outlets are welcome to use the DEISO brand in approved communications — co-branded materials, partnership announcements, case studies, and editorial coverage. Use of the standalone symbol, modified marks, or co-marketing material that suggests endorsement requires written authorization.