DESIO Logos: Concept & Downloads
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๐ต DEISO Logo and Color Concept (Updated โ 2025)
๐ Logo Concept
The updated DEISO logo brings its mission to life through a powerful combination of visual elements that reflect the companyโs commitment to transforming negative environmental impacts into measurable, positive change using science-based and digital solutions.
The circular symbol, inspired by global and natural systems, embodies DEISOโs holistic and interdisciplinary approach to sustainability. It visually represents the transition from industrial challenges to ecological restoration โ symbolized through the color flow from Slate Gray (industrial burdens), to Blue (science and technology), and finally to Green (sustainable, nature-positive outcomes).
The modern, confident wordmark stands for trust, digital capability, and DEISOโs leadership in environmental intelligence, premium training, and advanced sustainability solutions.
Together, these elements communicate DEISOโs integrated, forward-thinking identity โ rooted in impact, innovation, and global responsibility.
๐ Symbol (Left Side)
The DEISO symbol is a circular, continuous form composed of layered gradients transitioning from Slate Gray to Blue, and then to Green. Each arc carries symbolic weight:
Slate Gray represents the industrial world โ a starting point reflecting environmental challenges such as pollution, emissions, and unsustainable processes.
Blue captures the power of science, data, and advanced technologies to diagnose, analyze, and create pathways toward a sustainable future.
Green stands for ecological harmony, biodiversity, and climate-conscious progress โ the outcome of effective intervention and innovation.
This smooth color transition forms a visual metaphor for DEISOโs transformational mission: guiding industries and societies from hazardous impacts toward sustainable, environmentally responsible practices. It also embodies DEISOโs integrated thinking, systems-based mindset, and its global vision for sustainability.
๐ค Wordmark and Slogan (Right Side)
The โDEISOโ wordmark features bold, clean, and modern typography, expressing reliability, structure, and professionalism.
Beneath the name sits the companyโs action-driven slogan:
โMake Impactโ โ a call to move beyond planning into meaningful, measurable ch
๐ท๏ธ Slogan: "Make Impact"
The slogan โMake Impactโ defines DEISOโs role as a catalyst for real-world environmental progress. It signifies:
Turning science and strategy into tangible environmental improvements.
Enabling professionals and organizations to act with confidence.
Offering tools, training, and solutions that transform intention into action.
Being a true ally in delivering results, not just reports.
โ Symbol-Only Logo Usage (Internal Use Only)
The standalone DEISO symbol is approved only for internal use by DEISO employees.
Permitted internal use cases include:
Employee email signatures
Company chat avatars (e.g., Slack, Microsoft Teams)
DEISO-built mobile apps
Internal systems and communication platforms
This symbol may not be used externally by partners, affiliates, or clients without explicit authorization.
Though minimal, the symbol is instantly recognizable due to its unique, integrated color arc and shape โ making it effective in compact formats while maintaining full brand identity.
๐จ Color Palette
| Color | Hex Code | Meaning |
|---|---|---|
| ๐ฑ Green | #58B56C to #1E8566 | Nature, ecosystems, regeneration, ecological harmony |
| ๐ท Blue | #0C88BF to #005A8C | Science, innovation, trust, environmental data systems |
| โ๏ธ Slate Gray | #4D5A66 to #3B4752 | Industrial activity, emissions, transition from environmental burdens |
| ๐ค White | #FFFFFF | Transparency, clarity, open access, modern professionalism |
| ๐ Gradient Flow | Gray โ Blue โ Green | Visual metaphor for sustainable transition โ from impact to innovation to harmony |
The Name, DEISO:
The company name “DEISO” is derived from the acronym for “Integrated Environmental Sustainability Oriented Research and Development.”
In Japanese:
