{"id":248200,"date":"2024-09-11T01:34:11","date_gmt":"2024-09-10T16:34:11","guid":{"rendered":"https:\/\/dei.so\/?page_id=248200"},"modified":"2026-08-04T14:03:57","modified_gmt":"2026-08-04T05:03:57","slug":"market-research","status":"publish","type":"page","link":"https:\/\/dei.so\/fr\/market-research\/","title":{"rendered":"\u00c9tudes de march\u00e9"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"248200\" class=\"elementor elementor-248200\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fce5ffc elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fce5ffc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7c60b872\" data-id=\"7c60b872\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ae4dd5e elementor-invisible elementor-widget elementor-widget-image\" data-id=\"6ae4dd5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;rotateInUpLeft&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/dei.so\/wp-content\/uploads\/2025\/06\/symbol_logo.png\" class=\"attachment-large size-large wp-image-269185\" alt=\"Logo abstrait circulaire et color\u00e9\" srcset=\"https:\/\/dei.so\/wp-content\/uploads\/2025\/06\/symbol_logo.png 500w, https:\/\/dei.so\/wp-content\/uploads\/2025\/06\/symbol_logo-300x300.png 300w, https:\/\/dei.so\/wp-content\/uploads\/2025\/06\/symbol_logo-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c4675e5 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7c4675e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:450}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00c9tudes de march\u00e9<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d212e6a elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d212e6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:450}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">DEISO: Votre partenaire pour des d\u00e9cisions fond\u00e9es sur les donn\u00e9es<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21406a2d grve-elementor-align--mobilecenter grve-elementor-align-left elementor-invisible elementor-widget elementor-widget-impeka_button\" data-id=\"21406a2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:650}\" data-widget_type=\"impeka_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"grve-element\"><a href=\"#more\" class=\"grve-btn grve-square grve-bg-primary-1 grve-border-primary-1 grve-bg-hover-primary-2 grve-border-hover-primary-2 grve-text-white grve-text-hover-white grve-btn-medium\">\r\n\t\t<span>En savoir plus<\/span>\r\n\t\t\t\t\t\t\t<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-2ff6a00\" data-id=\"2ff6a00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1db9d691 animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"1db9d691\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;rotateIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/dei.so\/wp-content\/uploads\/2024\/09\/Market_Research.png\" class=\"attachment-large size-large wp-image-248202\" alt=\"Personne tapant sur un ordinateur portable avec des graphiques d\u2019entreprise.\" srcset=\"https:\/\/dei.so\/wp-content\/uploads\/2024\/09\/Market_Research.png 800w, https:\/\/dei.so\/wp-content\/uploads\/2024\/09\/Market_Research-300x300.png 300w, https:\/\/dei.so\/wp-content\/uploads\/2024\/09\/Market_Research-150x150.png 150w, https:\/\/dei.so\/wp-content\/uploads\/2024\/09\/Market_Research-768x768.png 768w, https:\/\/dei.so\/wp-content\/uploads\/2024\/09\/Market_Research-560x560.png 560w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-header-color=\"dark\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4a509fb5 elementor-section-boxed 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{\r\n  background: #ffffff !important;\r\n  color: #008194 !important;\r\n  border-color: #008194 !important;\r\n}\r\n@media (max-width: 992px) {\r\n  .deiso-mr-page .page-card { padding: 40px 32px; }\r\n  .deiso-mr-page h2 { font-size: 24px; }\r\n  .deiso-mr-page p, .deiso-mr-page ul.page-list li { font-size: 16.5px; }\r\n  .deiso-mr-page .page-cta { padding: 30px 24px; }\r\n}\r\n@media (max-width: 767px) {\r\n  .deiso-mr-page { padding: 20px 0; }\r\n  .deiso-mr-page .page-outer { padding: 0 18px; }\r\n  .deiso-mr-page .page-card { padding: 28px 22px; border-radius: 18px; }\r\n  .deiso-mr-page .page-section { padding: 26px 0; }\r\n  .deiso-mr-page .page-eyebrow { font-size: 11.5px; padding: 5px 11px; margin-bottom: 12px; }\r\n  .deiso-mr-page h2 { font-size: 21px; letter-spacing: -0.2px; }\r\n  .deiso-mr-page p, .deiso-mr-page ul.page-list li { font-size: 15.8px; }\r\n  .deiso-mr-page ul.page-list li { padding-left: 22px; }\r\n  .deiso-mr-page ul.page-list li::before { left: 2px; top: 15px; width: 7px; height: 7px; }\r\n  .deiso-mr-page .page-cta { padding: 26px 20px; border-radius: 14px; }\r\n  .deiso-mr-page .page-actions { flex-direction: column; gap: 10px; }\r\n  .deiso-mr-page a.page-btn { width: 100%; padding: 13px 20px; }\r\n}\r\n<\/style>\r\n<div class=\"deiso-mr-page\">\r\n  <div class=\"page-outer\">\r\n    <div class=\"page-card\">\r\n\r\n      <div class=\"page-section\">\r\n        <span class=\"page-eyebrow\">Pourquoi c\u2019est important<\/span>\r\n        <h2>Entr\u00e9e strat\u00e9gique, positionnement et analyse des opportunit\u00e9s pour les march\u00e9s port\u00e9s par la durabilit\u00e9<\/h2>\r\n        <p>\r\n          Entrer sur des march\u00e9s port\u00e9s par la durabilit\u00e9 ou s\u2019y d\u00e9velopper exige plus qu\u2019une \u00e9tude de march\u00e9 g\u00e9n\u00e9raliste \u2014 cela requiert une <strong>compr\u00e9hension technique approfondie des r\u00e9glementations, des attentes en mati\u00e8re de performance environnementale et du positionnement concurrentiel<\/strong>. Les organisations qui s\u2019appuient sur des \u00e9tudes g\u00e9n\u00e9riques se retrouvent avec des strat\u00e9gies inadapt\u00e9es, des entr\u00e9es sur le march\u00e9 \u00e9chou\u00e9es et des opportunit\u00e9s \u00e0 forte valeur ajout\u00e9e manqu\u00e9es.\r\n        <\/p>\r\n        <p>\r\n          DEISO d\u00e9veloppe <strong>des services sp\u00e9cialis\u00e9s de veille de march\u00e9<\/strong> ax\u00e9s sur la durabilit\u00e9, les technologies environnementales et les march\u00e9s bas carbone \u2014 permettant <strong>des d\u00e9cisions strat\u00e9giques fond\u00e9es sur les donn\u00e9es et r\u00e9ellement pertinentes pour le march\u00e9<\/strong>.\r\n        <\/p>\r\n      <\/div>\r\n\r\n      <div class=\"page-section\">\r\n        <span class=\"page-eyebrow\">Les causes d\u2019\u00e9chec<\/span>\r\n        <h2>Pourquoi les \u00e9tudes de march\u00e9 \u00e9chouent dans les contextes de durabilit\u00e9<\/h2>\r\n        <ul class=\"page-list\">\r\n          <li>Recours excessif \u00e0 des donn\u00e9es g\u00e9n\u00e9riques sans validation technique<\/li>\r\n          <li>M\u00e9connaissance des r\u00e9glementations et normes environnementales<\/li>\r\n          <li>Incapacit\u00e9 \u00e0 relier la demande du march\u00e9 aux exigences de performance en mati\u00e8re de durabilit\u00e9<\/li>\r\n          <li>Vision limit\u00e9e des cadres d\u2019achat et r\u00e9glementaires ax\u00e9s sur ESG<\/li>\r\n          <li>Faible int\u00e9gration entre les \u00e9tudes de march\u00e9 et la strat\u00e9gie produit ou environnementale<\/li>\r\n        <\/ul>\r\n      <\/div>\r\n\r\n      <div class=\"page-section\">\r\n        <span class=\"page-eyebrow\">Approche DEISO<\/span>\r\n        <h2>Veille de march\u00e9 technique<\/h2>\r\n        <p>\r\n          DEISO associe <strong>l\u2019analyse de march\u00e9 et l\u2019expertise environnementale<\/strong> \u2014 including LCA, carbon footprinting, and regulatory frameworks \u2014 to produce insights that are <strong>techniquement fiables, strat\u00e9giquement pertinentes et align\u00e9es sur les attentes r\u00e9elles du march\u00e9<\/strong>.\r\n        <\/p>\r\n      <\/div>\r\n\r\n      <div class=\"page-section\">\r\n        <span class=\"page-eyebrow\">P\u00e9rim\u00e8tre des services<\/span>\r\n        <h2>Services cl\u00e9s de veille de march\u00e9<\/h2>\r\n        <ul class=\"page-list\">\r\n          <li><strong>Strat\u00e9gie d\u2019entr\u00e9e et de d\u00e9veloppement sur le march\u00e9<\/strong> \u2014 identification des march\u00e9s \u00e0 fort potentiel align\u00e9s sur les moteurs de durabilit\u00e9 et r\u00e9glementaires<\/li>\r\n          <li><strong>Analyse de l\u2019environnement concurrentiel<\/strong> \u2014 \u00e9valuation du positionnement des concurrents, de leur performance environnementale et de leurs strat\u00e9gies de diff\u00e9renciation<\/li>\r\n          <li><strong>Segmentation de march\u00e9 orient\u00e9e durabilit\u00e9<\/strong> \u2014 segments identified by ESG demand, regulatory exposure, and environmental performance<\/li>\r\n          <li><strong>\u00c9valuation de la taille du march\u00e9 et des opportunit\u00e9s<\/strong> \u2014 quantification du potentiel de march\u00e9 des produits et services durables<\/li>\r\n          <li><strong>Analyse des tendances et des politiques publiques<\/strong> \u2014 suivi des \u00e9volutions r\u00e9glementaires, des tendances ax\u00e9es sur ESG et des nouvelles exigences de durabilit\u00e9<\/li>\r\n          <li><strong>\u00c9tude primaire<\/strong> \u2014 entretiens structur\u00e9s, enqu\u00eates et mobilisation des parties prenantes<\/li>\r\n          <li><strong>\u00c9tude secondaire<\/strong> \u2014 analyse des donn\u00e9es sectorielles, des sources gouvernementales et des publications techniques<\/li>\r\n          <li><strong>Analyse des donn\u00e9es et reporting strat\u00e9gique<\/strong> \u2014 transformation de donn\u00e9es complexes en analyses exploitables pour les d\u00e9cideurs<\/li>\r\n        <\/ul>\r\n      <\/div>\r\n\r\n      <div class=\"page-section\">\r\n        <span class=\"page-eyebrow\">Livrables<\/span>\r\n        <h2>Ce que vous obtenez<\/h2>\r\n        <ul class=\"page-list\">\r\n          <li>Rapport de veille de march\u00e9 avec analyses strat\u00e9giques<\/li>\r\n          <li>Analyse du positionnement concurrentiel<\/li>\r\n          <li>Taille du march\u00e9, segmentation et cartographie des opportunit\u00e9s<\/li>\r\n          <li>Analyse de march\u00e9 r\u00e9glementaire et ax\u00e9e sur ESG<\/li>\r\n          <li>Recommandations op\u00e9rationnelles pour l\u2019entr\u00e9e ou le d\u00e9veloppement sur le march\u00e9<\/li>\r\n        <\/ul>\r\n      <\/div>\r\n\r\n      <div class=\"page-section\">\r\n        <span class=\"page-eyebrow\">Valeur ajout\u00e9e pour l\u2019entreprise<\/span>\r\n        <h2>Valeur ajout\u00e9e et impact strat\u00e9gique<\/h2>\r\n        <ul class=\"page-list\">\r\n          <li>R\u00e9duction des risques li\u00e9s aux d\u00e9cisions d\u2019entr\u00e9e et de d\u00e9veloppement sur le march\u00e9<\/li>\r\n          <li>Meilleur alignement entre les produits et la demande du march\u00e9<\/li>\r\n          <li>Positionnement renforc\u00e9 sur les march\u00e9s port\u00e9s par la durabilit\u00e9<\/li>\r\n          <li>Identification d\u2019opportunit\u00e9s \u00e0 forte croissance et \u00e0 forte valeur ajout\u00e9e<\/li>\r\n          <li>Prise de d\u00e9cision am\u00e9lior\u00e9e gr\u00e2ce \u00e0 des donn\u00e9es valid\u00e9es<\/li>\r\n        <\/ul>\r\n      <\/div>\r\n\r\n      <div class=\"page-section\">\r\n        <span class=\"page-eyebrow\">Pourquoi DEISO<\/span>\r\n        <h2>La place de DEISO dans le domaine de la veille de march\u00e9<\/h2>\r\n        <p>\r\n          DEISO associe <strong>la veille de march\u00e9 avec une expertise environnementale et de durabilit\u00e9<\/strong>. Les analyses vont au-del\u00e0 des \u00e9tudes traditionnelles \u2014 la strat\u00e9gie est align\u00e9e sur les <strong>tendances r\u00e9glementaires, les attentes li\u00e9es \u00e0 ESG et les exigences de performance environnementale<\/strong>.\r\n        <\/p>\r\n      <\/div>\r\n\r\n      <div class=\"page-cta\">\r\n        <span class=\"page-eyebrow\">Prochaine \u00e9tape<\/span>\r\n        <h2>Fondez votre strat\u00e9gie de march\u00e9 sur une veille int\u00e9grant les enjeux de durabilit\u00e9<\/h2>\r\n        <p>\r\n          Partagez votre march\u00e9 cible, le p\u00e9rim\u00e8tre de votre produit ou service, ainsi que votre calendrier d\u2019expansion ou d\u2019entr\u00e9e sur le march\u00e9 \u2014 et DEISO d\u00e9finira la mission de veille en fonction de votre contexte d\u00e9cisionnel strat\u00e9gique.\r\n        <\/p>\r\n        <div class=\"page-actions\">\r\n          <a href=\"https:\/\/dei.so\/fr\/contact-form\/\" class=\"page-btn page-btn-primary\">Demander un devis 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  <span class=\"nav-eyebrow\">Navigation DEISO<\/span>\r\n      <h2>D\u00e9couvrez les services, solutions, programmes de renforcement des capacit\u00e9s et points d\u2019entr\u00e9e accompagn\u00e9s par AI<\/h2>\r\n      <p class=\"nav-lead\">\r\n        Un point d\u2019entr\u00e9e unique vers DEISO \u2014 ex\u00e9cution de la strat\u00e9gie de durabilit\u00e9 \u00e0 l\u2019\u00e9chelle de l\u2019entreprise, outils num\u00e9riques, programmes de renforcement des capacit\u00e9s et points de d\u00e9part accompagn\u00e9s par AI, orient\u00e9s vers la bonne \u00e9quipe.\r\n      <\/p>\r\n    <\/div>\r\n\r\n    <div class=\"nav-grid\">\r\n\r\n      <a href=\"https:\/\/dei.so\/fr\/solutions\/\" class=\"nav-card nav-featured\">\r\n        <span class=\"nav-badge\">Commencer ici<\/span>\r\n        <div class=\"nav-icon\" aria-hidden=\"true\">\r\n          <svg viewbox=\"0 0 24 24\" fill=\"none\">\r\n            <path d=\"M4 8.5h7V4H4v4.5Zm9 11.5h7V13h-7v7Zm0-11.5h7V4h-7v4.5ZM4 20h7v-9H4v9Z\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linejoin=\"round\"\/>\r\n          <\/svg>\r\n        <\/div>\r\n        <div class=\"nav-title\">D\u00e9couvrir les solutions<\/div>\r\n        <div class=\"nav-desc\">\r\n          Des solutions num\u00e9riques et strat\u00e9giques int\u00e9gr\u00e9es, con\u00e7ues pour les enjeux complexes de durabilit\u00e9, de carbone et d\u2019environnement qui doivent r\u00e9sister \u00e0 la v\u00e9rification.\r\n        <\/div>\r\n        <div class=\"nav-link\">D\u00e9couvrir les solutions <span>\u2192<\/span><\/div>\r\n      <\/a>\r\n\r\n      <a href=\"https:\/\/dei.so\/fr\/services\/\" class=\"nav-card\">\r\n        <div class=\"nav-icon\" aria-hidden=\"true\">\r\n          <svg viewbox=\"0 0 24 24\" fill=\"none\">\r\n            <path d=\"M12 21s7-4.35 7-10V5l-7-2-7 2v6c0 5.65 7 10 7 10Z\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linejoin=\"round\"\/>\r\n            <path d=\"M9.5 12.2l1.6 1.6 3.6-3.8\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n          <\/svg>\r\n        <\/div>\r\n        <div class=\"nav-title\">D\u00e9couvrir les services<\/div>\r\n        <div class=\"nav-desc\">\r\n          L\u2019offre compl\u00e8te de DEISO en mati\u00e8re d\u2019ex\u00e9cution de la durabilit\u00e9, LCA, comptabilit\u00e9 GHG, PCF, EPD, ESG et revue technique ind\u00e9pendante.\r\n        <\/div>\r\n        <div class=\"nav-link\">En savoir plus <span>\u2192<\/span><\/div>\r\n      <\/a>\r\n\r\n      <a href=\"https:\/\/dei.so\/fr\/training\/\" class=\"nav-card\">\r\n        <div class=\"nav-icon\" aria-hidden=\"true\">\r\n          <svg viewbox=\"0 0 24 24\" fill=\"none\">\r\n            <path d=\"M3 8.5 12 4l9 4.5L12 13 3 8.5Z\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linejoin=\"round\"\/>\r\n            <path d=\"M7 10.5V15c0 .8 2.2 2 5 2s5-1.2 5-2v-4.5\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linejoin=\"round\"\/>\r\n          <\/svg>\r\n        <\/div>\r\n        <div class=\"nav-title\">Programmes de renforcement des capacit\u00e9s<\/div>\r\n        <div class=\"nav-desc\">\r\n          Des programmes de niveau entreprise en LCA, comptabilit\u00e9 GHG, EPD et outils de durabilit\u00e9 avanc\u00e9s \u2014 con\u00e7us et dispens\u00e9s par des experts seniors.\r\n        <\/div>\r\n        <div class=\"nav-link\">Voir les programmes <span>\u2192<\/span><\/div>\r\n      <\/a>\r\n\r\n      <a href=\"https:\/\/dei.so\/fr\/services-finder\/\" class=\"nav-card\">\r\n        <div class=\"nav-icon\" aria-hidden=\"true\">\r\n          <svg viewbox=\"0 0 24 24\" fill=\"none\">\r\n            <circle cx=\"11\" cy=\"11\" r=\"6\" stroke=\"currentColor\" stroke-width=\"1.8\"\/>\r\n            <path d=\"M20 20l-4.2-4.2\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\"\/>\r\n          <\/svg>\r\n        <\/div>\r\n        <div class=\"nav-title\">Trouver un service<\/div>\r\n        <div class=\"nav-desc\">\r\n          Identifiez le service DEISO adapt\u00e9 \u00e0 vos objectifs, normes et p\u00e9rim\u00e8tre de projet \u2014 votre demande est orient\u00e9e vers la bonne \u00e9quipe d\u00e8s le premier contact.\r\n        <\/div>\r\n        <div class=\"nav-link\">Trouver un service <span>\u2192<\/span><\/div>\r\n      <\/a>\r\n\r\n      <a href=\"https:\/\/dei.so\/fr\/training-finder\/\" class=\"nav-card\">\r\n        <div class=\"nav-icon\" aria-hidden=\"true\">\r\n          <svg viewbox=\"0 0 24 24\" fill=\"none\">\r\n            <path d=\"M6 4.5h9a2 2 0 0 1 2 2V19.5l-4-2-4 2-4-2V6.5a2 2 0 0 1 2-2Z\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linejoin=\"round\"\/>\r\n            <path d=\"M8.5 8.5h5M8.5 11.5h5\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\"\/>\r\n          <\/svg>\r\n        <\/div>\r\n        <div class=\"nav-title\">S\u00e9lecteur de programmes<\/div>\r\n        <div class=\"nav-desc\">\r\n          Associez le niveau d\u2019expertise de votre \u00e9quipe, ses outils et ses objectifs d\u2019apprentissage au programme de renforcement des capacit\u00e9s adapt\u00e9.\r\n        <\/div>\r\n        <div class=\"nav-link\">Trouver un programme <span>\u2192<\/span><\/div>\r\n      <\/a>\r\n\r\n      <a href=\"https:\/\/dei.so\/fr\/ask-mirai\/\" class=\"nav-card\">\r\n        <div class=\"nav-icon\" aria-hidden=\"true\">\r\n          <svg viewbox=\"0 0 24 24\" fill=\"none\">\r\n            <rect x=\"4\" y=\"5\" width=\"16\" height=\"12\" rx=\"3\" stroke=\"currentColor\" stroke-width=\"1.8\"\/>\r\n            <path d=\"M9 10h.01M12 10h.01M15 10h.01\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\"\/>\r\n            <path d=\"M9 17v3l3-2h5\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linejoin=\"round\"\/>\r\n          <\/svg>\r\n        <\/div>\r\n        <div class=\"nav-title\">Demander \u00e0 Mirai<\/div>\r\n        <div class=\"nav-desc\">\r\n          L\u2019assistant de DEISO, soutenu par AI, fournit des r\u00e9ponses pr\u00e9liminaires \u2014 cadrage des services, r\u00e9f\u00e9rences normatives et point de d\u00e9part adapt\u00e9 \u00e0 votre demande.\r\n        <\/div>\r\n        <div class=\"nav-link\">Demander \u00e0 Mirai <span>\u2192<\/span><\/div>\r\n      <\/a>\r\n\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Market Research DEISO: Your Partner in Data-Driven Decision Making Learn More Why this matters Strategic entry, positioning, and opportunity analysis for sustainability-driven markets Entering or expanding in sustainability-driven markets requires more than general market research \u2014 it demands deep technical understanding of regulations, environmental performance expectations, and competitive positioning. Organizations that rely on generic research [&hellip;]<\/p>\n","protected":false},"author":132,"featured_media":248206,"parent":0,"menu_order":45,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_deiso_aiv_faq":[{"q":"What does DEISO\u2019s market research service cover?","a":"DEISO\u2019s market research service covers market entry and expansion strategy, competitive landscape analysis, sustainability-driven segmentation, market size and opportunity assessment, trend and policy analysis, primary and secondary research, and strategic reporting. It focuses on sustainability, environmental technologies, and low-carbon markets."},{"q":"How does DEISO approach market research for sustainability-driven markets?","a":"DEISO combines market analysis with environmental expertise in areas such as LCA, carbon footprinting, and regulatory frameworks. This approach connects market demand with ESG expectations, environmental performance requirements, and regulatory trends."},{"q":"What deliverables can I receive from DEISO market research?","a":"Deliverables can include a market intelligence report, competitive positioning analysis, market size and segmentation mapping, opportunity mapping, regulatory and ESG-driven market analysis, and recommendations for market entry or expansion. The research is intended to support strategic decision-making."},{"q":"What information should I share to scope a market research engagement?","a":"Share your target market, product or service scope, and expansion or entry timeline. DEISO will use this information to scope the intelligence engagement to your strategic decision context."},{"q":"What market research services does DEISO provide?","a":"DEISO provides sustainability-focused market intelligence for market entry and expansion, competitive landscape analysis, market segmentation, market size and opportunity assessment, trend and policy analysis, and primary and secondary research. It also provides data analysis and strategic reporting for decision-makers."},{"q":"How does DEISO approach market research for sustainability-driven markets?","a":"DEISO combines market analysis with environmental expertise, including life cycle assessment, carbon footprinting, and regulatory frameworks. This approach connects market demand with ESG expectations, environmental performance requirements, and regulatory trends."},{"q":"What deliverables are included in DEISO market research?","a":"Deliverables include a market intelligence report, competitive positioning analysis, market size and segmentation analysis, opportunity mapping, and regulatory and ESG-driven market analysis. The engagement also includes recommendations for market entry or expansion."},{"q":"What information should I provide to scope a market research engagement?","a":"Share your target market, product or service scope, and expansion or entry timeline. DEISO will use this information to scope the intelligence engagement to your strategic decision context."}],"footnotes":""},"deiso-finder":[1705],"content-type":[959,948],"content-filter":[961,936],"site-search-options":[977,975],"class_list":["post-248200","page","type-page","status-publish","has-post-thumbnail","hentry","content-type-market-research","content-type-sustainability","content-filter-exclude-from-training","content-filter-include","site-search-options-entire-site","site-search-options-services","grve-entry-item"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dei.so\/fr\/wp-json\/wp\/v2\/pages\/248200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dei.so\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dei.so\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dei.so\/fr\/wp-json\/wp\/v2\/users\/132"}],"replies":[{"embeddable":true,"href":"https:\/\/dei.so\/fr\/wp-json\/wp\/v2\/comments?post=248200"}],"version-history":[{"count":0,"href":"https:\/\/dei.so\/fr\/wp-json\/wp\/v2\/pages\/248200\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dei.so\/fr\/wp-json\/wp\/v2\/media\/248206"}],"wp:attachment":[{"href":"https:\/\/dei.so\/fr\/wp-json\/wp\/v2\/media?parent=248200"}],"wp:term":[{"taxonomy":"deiso-finder","embeddable":true,"href":"https:\/\/dei.so\/fr\/wp-json\/wp\/v2\/deiso-finder?post=248200"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/dei.so\/fr\/wp-json\/wp\/v2\/content-type?post=248200"},{"taxonomy":"content-filter","embeddable":true,"href":"https:\/\/dei.so\/fr\/wp-json\/wp\/v2\/content-filter?post=248200"},{"taxonomy":"site-search-options","embeddable":true,"href":"https:\/\/dei.so\/fr\/wp-json\/wp\/v2\/site-search-options?post=248200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}