{"id":248200,"date":"2024-09-11T01:34:11","date_gmt":"2024-09-10T16:34:11","guid":{"rendered":"https:\/\/dei.so\/?page_id=248200"},"modified":"2026-08-04T14:03:57","modified_gmt":"2026-08-04T05:03:57","slug":"market-research","status":"publish","type":"page","link":"https:\/\/dei.so\/es\/market-research\/","title":{"rendered":"Investigaci\u00f3n de mercado"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"248200\" class=\"elementor elementor-248200\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fce5ffc elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fce5ffc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7c60b872\" data-id=\"7c60b872\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ae4dd5e elementor-invisible elementor-widget elementor-widget-image\" data-id=\"6ae4dd5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;rotateInUpLeft&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/dei.so\/wp-content\/uploads\/2025\/06\/symbol_logo.png\" class=\"attachment-large size-large wp-image-269185\" alt=\"Dise\u00f1o de logotipo circular abstracto y colorido\" srcset=\"https:\/\/dei.so\/wp-content\/uploads\/2025\/06\/symbol_logo.png 500w, https:\/\/dei.so\/wp-content\/uploads\/2025\/06\/symbol_logo-300x300.png 300w, https:\/\/dei.so\/wp-content\/uploads\/2025\/06\/symbol_logo-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c4675e5 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7c4675e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:450}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Investigaci\u00f3n de mercado<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d212e6a elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d212e6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:450}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">DEISO: su socio para la toma de decisiones basada en datos<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21406a2d grve-elementor-align--mobilecenter grve-elementor-align-left elementor-invisible elementor-widget elementor-widget-impeka_button\" data-id=\"21406a2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:650}\" data-widget_type=\"impeka_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"grve-element\"><a href=\"#more\" class=\"grve-btn grve-square grve-bg-primary-1 grve-border-primary-1 grve-bg-hover-primary-2 grve-border-hover-primary-2 grve-text-white grve-text-hover-white grve-btn-medium\">\r\n\t\t<span>M\u00e1s informaci\u00f3n<\/span>\r\n\t\t\t\t\t\t\t<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-2ff6a00\" data-id=\"2ff6a00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1db9d691 animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"1db9d691\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;rotateIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/dei.so\/wp-content\/uploads\/2024\/09\/Market_Research.png\" class=\"attachment-large size-large wp-image-248202\" alt=\"Persona escribiendo en un port\u00e1til con gr\u00e1ficos empresariales.\" srcset=\"https:\/\/dei.so\/wp-content\/uploads\/2024\/09\/Market_Research.png 800w, https:\/\/dei.so\/wp-content\/uploads\/2024\/09\/Market_Research-300x300.png 300w, https:\/\/dei.so\/wp-content\/uploads\/2024\/09\/Market_Research-150x150.png 150w, https:\/\/dei.so\/wp-content\/uploads\/2024\/09\/Market_Research-768x768.png 768w, https:\/\/dei.so\/wp-content\/uploads\/2024\/09\/Market_Research-560x560.png 560w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-header-color=\"dark\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4a509fb5 elementor-section-boxed elementor-section-height-default 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7px; }\r\n  .deiso-mr-page .page-cta { padding: 26px 20px; border-radius: 14px; }\r\n  .deiso-mr-page .page-actions { flex-direction: column; gap: 10px; }\r\n  .deiso-mr-page a.page-btn { width: 100%; padding: 13px 20px; }\r\n}\r\n<\/style>\r\n<div class=\"deiso-mr-page\">\r\n  <div class=\"page-outer\">\r\n    <div class=\"page-card\">\r\n\r\n      <div class=\"page-section\">\r\n        <span class=\"page-eyebrow\">Por qu\u00e9 es importante<\/span>\r\n        <h2>Estrategias de entrada, posicionamiento y an\u00e1lisis de oportunidades para mercados impulsados por la sostenibilidad<\/h2>\r\n        <p>\r\n          La entrada o expansi\u00f3n en mercados impulsados por la sostenibilidad exige m\u00e1s que una investigaci\u00f3n de mercado general: exige <strong>un profundo conocimiento t\u00e9cnico de la normativa, las expectativas de desempe\u00f1o ambiental y el posicionamiento competitivo<\/strong>. Las organizaciones que recurren a estudios gen\u00e9ricos terminan con estrategias desalineadas, entradas fallidas en el mercado y oportunidades de alto valor desaprovechadas.\r\n        <\/p>\r\n        <p>\r\n          DEISO desarrolla <strong>servicios especializados de inteligencia de mercado<\/strong> centrados en la sostenibilidad, las tecnolog\u00edas ambientales y los mercados bajos en carbono, que permiten <strong>tomar decisiones estrat\u00e9gicas basadas en datos y con relevancia real para el mercado<\/strong>.\r\n        <\/p>\r\n      <\/div>\r\n\r\n      <div class=\"page-section\">\r\n        <span class=\"page-eyebrow\">El patr\u00f3n de fracaso<\/span>\r\n        <h2>Por qu\u00e9 fracasa la investigaci\u00f3n de mercado en contextos de sostenibilidad<\/h2>\r\n        <ul class=\"page-list\">\r\n          <li>Dependencia excesiva de datos gen\u00e9ricos sin validaci\u00f3n t\u00e9cnica<\/li>\r\n          <li>Falta de comprensi\u00f3n de la normativa y los est\u00e1ndares ambientales<\/li>\r\n          <li>Incapacidad para conectar la demanda del mercado con los requisitos de desempe\u00f1o en sostenibilidad<\/li>\r\n          <li>Comprensi\u00f3n limitada de los marcos de contrataci\u00f3n y pol\u00edticas impulsados por ESG<\/li>\r\n          <li>Integraci\u00f3n deficiente entre la investigaci\u00f3n de mercado y la estrategia de producto o ambiental<\/li>\r\n        <\/ul>\r\n      <\/div>\r\n\r\n      <div class=\"page-section\">\r\n        <span class=\"page-eyebrow\">enfoque de DEISO<\/span>\r\n        <h2>Inteligencia de mercado t\u00e9cnica<\/h2>\r\n        <p>\r\n          DEISO combina <strong>el an\u00e1lisis de mercado con la experiencia ambiental<\/strong> \u2014 including LCA, carbon footprinting, and regulatory frameworks \u2014 to produce insights that are <strong>t\u00e9cnicamente precisas, estrat\u00e9gicamente relevantes y acordes con las expectativas reales del mercado<\/strong>.\r\n        <\/p>\r\n      <\/div>\r\n\r\n      <div class=\"page-section\">\r\n        <span class=\"page-eyebrow\">Alcance del servicio<\/span>\r\n        <h2>Servicios principales de inteligencia de mercado<\/h2>\r\n        <ul class=\"page-list\">\r\n          <li><strong>Estrategia de entrada y expansi\u00f3n en el mercado<\/strong> \u2014 identificaci\u00f3n de mercados con alto potencial alineados con factores de sostenibilidad y regulaci\u00f3n<\/li>\r\n          <li><strong>An\u00e1lisis del panorama competitivo<\/strong> \u2014 evaluaci\u00f3n del posicionamiento de los competidores, su desempe\u00f1o ambiental y sus estrategias de diferenciaci\u00f3n<\/li>\r\n          <li><strong>Segmentaci\u00f3n de mercado orientada por la sostenibilidad<\/strong> \u2014 segments identified by ESG demand, regulatory exposure, and environmental performance<\/li>\r\n          <li><strong>Evaluaci\u00f3n del tama\u00f1o del mercado y las oportunidades<\/strong> \u2014 cuantificaci\u00f3n del potencial de mercado para productos y servicios sostenibles<\/li>\r\n          <li><strong>An\u00e1lisis de tendencias y pol\u00edticas<\/strong> \u2014 seguimiento de la evoluci\u00f3n normativa, las tendencias de ESG y los requisitos emergentes de sostenibilidad<\/li>\r\n          <li><strong>Investigaci\u00f3n primaria<\/strong> \u2014 entrevistas estructuradas, encuestas y participaci\u00f3n de las partes interesadas<\/li>\r\n          <li><strong>Investigaci\u00f3n secundaria<\/strong> \u2014 an\u00e1lisis de datos sectoriales, fuentes gubernamentales y publicaciones t\u00e9cnicas<\/li>\r\n          <li><strong>An\u00e1lisis de datos e informes estrat\u00e9gicos<\/strong> \u2014 conversi\u00f3n de datos complejos en conclusiones pr\u00e1cticas para responsables de la toma de decisiones<\/li>\r\n        <\/ul>\r\n      <\/div>\r\n\r\n      <div class=\"page-section\">\r\n        <span class=\"page-eyebrow\">Entregables<\/span>\r\n        <h2>Qu\u00e9 recibe<\/h2>\r\n        <ul class=\"page-list\">\r\n          <li>Informe de inteligencia de mercado con conclusiones estrat\u00e9gicas<\/li>\r\n          <li>An\u00e1lisis de posicionamiento competitivo<\/li>\r\n          <li>Tama\u00f1o de mercado, segmentaci\u00f3n y mapeo de oportunidades<\/li>\r\n          <li>An\u00e1lisis de mercado regulatorio e impulsado por ESG<\/li>\r\n          <li>Recomendaciones pr\u00e1cticas para la entrada o expansi\u00f3n en el mercado<\/li>\r\n        <\/ul>\r\n      <\/div>\r\n\r\n      <div class=\"page-section\">\r\n        <span class=\"page-eyebrow\">Valor para el negocio<\/span>\r\n        <h2>Valor empresarial e impacto estrat\u00e9gico<\/h2>\r\n        <ul class=\"page-list\">\r\n          <li>Reducci\u00f3n del riesgo en las decisiones de entrada y expansi\u00f3n en el mercado<\/li>\r\n          <li>Mejor alineaci\u00f3n entre los productos y la demanda del mercado<\/li>\r\n          <li>Posicionamiento m\u00e1s s\u00f3lido en mercados impulsados por la sostenibilidad<\/li>\r\n          <li>Identificaci\u00f3n de oportunidades de alto crecimiento y valor<\/li>\r\n          <li>Mejor toma de decisiones respaldada por datos validados<\/li>\r\n        <\/ul>\r\n      <\/div>\r\n\r\n      <div class=\"page-section\">\r\n        <span class=\"page-eyebrow\">Por qu\u00e9 DEISO<\/span>\r\n        <h2>El papel de DEISO en el \u00e1mbito de la inteligencia de mercado<\/h2>\r\n        <p>\r\n          DEISO combina <strong>la inteligencia de mercado con experiencia ambiental y en sostenibilidad<\/strong>. Las conclusiones van m\u00e1s all\u00e1 de la investigaci\u00f3n tradicional: la estrategia se alinea con <strong>las tendencias regulatorias, las expectativas de ESG y los requisitos de desempe\u00f1o ambiental<\/strong>.\r\n        <\/p>\r\n      <\/div>\r\n\r\n      <div class=\"page-cta\">\r\n        <span class=\"page-eyebrow\">Siguiente paso<\/span>\r\n        <h2>Base su estrategia de mercado en inteligencia con enfoque de sostenibilidad<\/h2>\r\n        <p>\r\n          Comparta su mercado objetivo, el alcance de su producto o servicio y el calendario de expansi\u00f3n o entrada, y DEISO definir\u00e1 el alcance del proyecto de inteligencia seg\u00fan el contexto de su decisi\u00f3n estrat\u00e9gica.\r\n        <\/p>\r\n        <div class=\"page-actions\">\r\n          <a href=\"https:\/\/dei.so\/es\/contact-form\/\" class=\"page-btn page-btn-primary\">Solicitar presupuesto \u2192<\/a>\r\n          <a href=\"https:\/\/dei.so\/es\/services-finder\/\" class=\"page-btn page-btn-secondary\">Encontrar su servicio \u2192<\/a>\r\n        <\/div>\r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d14c752 elementor-widget elementor-widget-html\" data-id=\"d14c752\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n.deiso-nav-block * { box-sizing: border-box; }\r\n.deiso-nav-block {\r\n  width: 100%;\r\n  padding: 30px 0;\r\n  background: transparent;\r\n  font-family: 'Jost', system-ui, -apple-system, Segoe UI, sans-serif;\r\n}\r\n.deiso-nav-block .nav-wrap {\r\n  max-width: 1200px;\r\n  margin: 0 auto;\r\n  padding: 0 24px;\r\n}\r\n.deiso-nav-block .nav-head {\r\n  max-width: 860px;\r\n  margin: 0 auto 32px auto;\r\n  text-align: center;\r\n}\r\n.deiso-nav-block .nav-eyebrow {\r\n  display: inline-block;\r\n  background: rgba(0,129,148,0.08);\r\n  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capacidades y puntos de entrada respaldados por AI<\/h2>\r\n      <p class=\"nav-lead\">\r\n        Un acceso unificado a DEISO \u2014 ejecuci\u00f3n empresarial de sostenibilidad, herramientas digitales, programas de desarrollo de capacidades y puntos de partida respaldados por AI, dirigidos al equipo adecuado.\r\n      <\/p>\r\n    <\/div>\r\n\r\n    <div class=\"nav-grid\">\r\n\r\n      <a href=\"https:\/\/dei.so\/es\/solutions\/\" class=\"nav-card nav-featured\">\r\n        <span class=\"nav-badge\">Empezar aqu\u00ed<\/span>\r\n        <div class=\"nav-icon\" aria-hidden=\"true\">\r\n          <svg viewbox=\"0 0 24 24\" fill=\"none\">\r\n            <path d=\"M4 8.5h7V4H4v4.5Zm9 11.5h7V13h-7v7Zm0-11.5h7V4h-7v4.5ZM4 20h7v-9H4v9Z\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linejoin=\"round\"\/>\r\n          <\/svg>\r\n        <\/div>\r\n        <div class=\"nav-title\">Explorar soluciones<\/div>\r\n        <div class=\"nav-desc\">\r\n          Soluciones digitales y estrat\u00e9gicas integradas dise\u00f1adas para retos complejos de sostenibilidad, carbono y medio ambiente que deben superar la verificaci\u00f3n.\r\n        <\/div>\r\n        <div class=\"nav-link\">Explorar soluciones <span>\u2192<\/span><\/div>\r\n      <\/a>\r\n\r\n      <a href=\"https:\/\/dei.so\/es\/services\/\" class=\"nav-card\">\r\n        <div class=\"nav-icon\" aria-hidden=\"true\">\r\n          <svg viewbox=\"0 0 24 24\" fill=\"none\">\r\n            <path d=\"M12 21s7-4.35 7-10V5l-7-2-7 2v6c0 5.65 7 10 7 10Z\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linejoin=\"round\"\/>\r\n            <path d=\"M9.5 12.2l1.6 1.6 3.6-3.8\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n          <\/svg>\r\n        <\/div>\r\n        <div class=\"nav-title\">Explorar servicios<\/div>\r\n        <div class=\"nav-desc\">\r\n          La cartera completa de DEISO de servicios de ejecuci\u00f3n de sostenibilidad, LCA, contabilidad de GHG, PCF, EPD, ESG y revisi\u00f3n t\u00e9cnica independiente.\r\n        <\/div>\r\n        <div class=\"nav-link\">M\u00e1s informaci\u00f3n <span>\u2192<\/span><\/div>\r\n      <\/a>\r\n\r\n      <a href=\"https:\/\/dei.so\/es\/training\/\" class=\"nav-card\">\r\n        <div class=\"nav-icon\" aria-hidden=\"true\">\r\n          <svg viewbox=\"0 0 24 24\" fill=\"none\">\r\n            <path d=\"M3 8.5 12 4l9 4.5L12 13 3 8.5Z\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linejoin=\"round\"\/>\r\n            <path d=\"M7 10.5V15c0 .8 2.2 2 5 2s5-1.2 5-2v-4.5\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linejoin=\"round\"\/>\r\n          <\/svg>\r\n        <\/div>\r\n        <div class=\"nav-title\">Programas de desarrollo de capacidades<\/div>\r\n        <div class=\"nav-desc\">\r\n          Programas de nivel empresarial en LCA, contabilidad de GHG, EPD y herramientas avanzadas de sostenibilidad, dise\u00f1ados e impartidos por profesionales senior.\r\n        <\/div>\r\n        <div class=\"nav-link\">Ver programas <span>\u2192<\/span><\/div>\r\n      <\/a>\r\n\r\n      <a href=\"https:\/\/dei.so\/es\/services-finder\/\" class=\"nav-card\">\r\n        <div class=\"nav-icon\" aria-hidden=\"true\">\r\n          <svg viewbox=\"0 0 24 24\" fill=\"none\">\r\n            <circle cx=\"11\" cy=\"11\" r=\"6\" stroke=\"currentColor\" stroke-width=\"1.8\"\/>\r\n            <path d=\"M20 20l-4.2-4.2\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\"\/>\r\n          <\/svg>\r\n        <\/div>\r\n        <div class=\"nav-title\">Buscador de servicios<\/div>\r\n        <div class=\"nav-desc\">\r\n          Identifique el servicio de DEISO que se ajusta a sus objetivos, normas y alcance del proyecto \u2014 dirigido al equipo adecuado desde el primer contacto.\r\n        <\/div>\r\n        <div class=\"nav-link\">Encontrar un servicio <span>\u2192<\/span><\/div>\r\n      <\/a>\r\n\r\n      <a href=\"https:\/\/dei.so\/es\/training-finder\/\" class=\"nav-card\">\r\n        <div class=\"nav-icon\" aria-hidden=\"true\">\r\n          <svg viewbox=\"0 0 24 24\" fill=\"none\">\r\n            <path d=\"M6 4.5h9a2 2 0 0 1 2 2V19.5l-4-2-4 2-4-2V6.5a2 2 0 0 1 2-2Z\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linejoin=\"round\"\/>\r\n            <path d=\"M8.5 8.5h5M8.5 11.5h5\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\"\/>\r\n          <\/svg>\r\n        <\/div>\r\n        <div class=\"nav-title\">Buscador de programas<\/div>\r\n        <div class=\"nav-desc\">\r\n          Ajuste el nivel de experiencia, las herramientas y los objetivos de aprendizaje de su equipo al programa de desarrollo de capacidades adecuado.\r\n        <\/div>\r\n        <div class=\"nav-link\">Encontrar un programa <span>\u2192<\/span><\/div>\r\n      <\/a>\r\n\r\n      <a href=\"https:\/\/dei.so\/es\/ask-mirai\/\" class=\"nav-card\">\r\n        <div class=\"nav-icon\" aria-hidden=\"true\">\r\n          <svg viewbox=\"0 0 24 24\" fill=\"none\">\r\n            <rect x=\"4\" y=\"5\" width=\"16\" height=\"12\" rx=\"3\" stroke=\"currentColor\" stroke-width=\"1.8\"\/>\r\n            <path d=\"M9 10h.01M12 10h.01M15 10h.01\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\"\/>\r\n            <path d=\"M9 17v3l3-2h5\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linejoin=\"round\"\/>\r\n          <\/svg>\r\n        <\/div>\r\n        <div class=\"nav-title\">Preguntar a Mirai<\/div>\r\n        <div class=\"nav-desc\">\r\n          El asistente de DEISO respaldado por AI para respuestas preliminares \u2014 definici\u00f3n del alcance del servicio, referencias normativas y el punto de partida adecuado para su consulta.\r\n        <\/div>\r\n        <div class=\"nav-link\">Preguntar a Mirai <span>\u2192<\/span><\/div>\r\n      <\/a>\r\n\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Market Research DEISO: Your Partner in Data-Driven Decision Making Learn More Why this matters Strategic entry, positioning, and opportunity analysis for sustainability-driven markets Entering or expanding in sustainability-driven markets requires more than general market research \u2014 it demands deep technical understanding of regulations, environmental performance expectations, and competitive positioning. Organizations that rely on generic research [&hellip;]<\/p>\n","protected":false},"author":132,"featured_media":248206,"parent":0,"menu_order":45,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_deiso_aiv_faq":[{"q":"What does DEISO\u2019s market research service cover?","a":"DEISO\u2019s market research service covers market entry and expansion strategy, competitive landscape analysis, sustainability-driven segmentation, market size and opportunity assessment, trend and policy analysis, primary and secondary research, and strategic reporting. It focuses on sustainability, environmental technologies, and low-carbon markets."},{"q":"How does DEISO approach market research for sustainability-driven markets?","a":"DEISO combines market analysis with environmental expertise in areas such as LCA, carbon footprinting, and regulatory frameworks. This approach connects market demand with ESG expectations, environmental performance requirements, and regulatory trends."},{"q":"What deliverables can I receive from DEISO market research?","a":"Deliverables can include a market intelligence report, competitive positioning analysis, market size and segmentation mapping, opportunity mapping, regulatory and ESG-driven market analysis, and recommendations for market entry or expansion. The research is intended to support strategic decision-making."},{"q":"What information should I share to scope a market research engagement?","a":"Share your target market, product or service scope, and expansion or entry timeline. DEISO will use this information to scope the intelligence engagement to your strategic decision context."},{"q":"What market research services does DEISO provide?","a":"DEISO provides sustainability-focused market intelligence for market entry and expansion, competitive landscape analysis, market segmentation, market size and opportunity assessment, trend and policy analysis, and primary and secondary research. It also provides data analysis and strategic reporting for decision-makers."},{"q":"How does DEISO approach market research for sustainability-driven markets?","a":"DEISO combines market analysis with environmental expertise, including life cycle assessment, carbon footprinting, and regulatory frameworks. This approach connects market demand with ESG expectations, environmental performance requirements, and regulatory trends."},{"q":"What deliverables are included in DEISO market research?","a":"Deliverables include a market intelligence report, competitive positioning analysis, market size and segmentation analysis, opportunity mapping, and regulatory and ESG-driven market analysis. The engagement also includes recommendations for market entry or expansion."},{"q":"What information should I provide to scope a market research engagement?","a":"Share your target market, product or service scope, and expansion or entry timeline. DEISO will use this information to scope the intelligence engagement to your strategic decision context."}],"footnotes":""},"deiso-finder":[1705],"content-type":[959,948],"content-filter":[961,936],"site-search-options":[977,975],"class_list":["post-248200","page","type-page","status-publish","has-post-thumbnail","hentry","content-type-market-research","content-type-sustainability","content-filter-exclude-from-training","content-filter-include","site-search-options-entire-site","site-search-options-services","grve-entry-item"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dei.so\/es\/wp-json\/wp\/v2\/pages\/248200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dei.so\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dei.so\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dei.so\/es\/wp-json\/wp\/v2\/users\/132"}],"replies":[{"embeddable":true,"href":"https:\/\/dei.so\/es\/wp-json\/wp\/v2\/comments?post=248200"}],"version-history":[{"count":0,"href":"https:\/\/dei.so\/es\/wp-json\/wp\/v2\/pages\/248200\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dei.so\/es\/wp-json\/wp\/v2\/media\/248206"}],"wp:attachment":[{"href":"https:\/\/dei.so\/es\/wp-json\/wp\/v2\/media?parent=248200"}],"wp:term":[{"taxonomy":"deiso-finder","embeddable":true,"href":"https:\/\/dei.so\/es\/wp-json\/wp\/v2\/deiso-finder?post=248200"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/dei.so\/es\/wp-json\/wp\/v2\/content-type?post=248200"},{"taxonomy":"content-filter","embeddable":true,"href":"https:\/\/dei.so\/es\/wp-json\/wp\/v2\/content-filter?post=248200"},{"taxonomy":"site-search-options","embeddable":true,"href":"https:\/\/dei.so\/es\/wp-json\/wp\/v2\/site-search-options?post=248200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}